Strategic Fashion Marketing Essay Example | Topics and Well Written Essays - 1250 words

Strategic modality Marketing - Essay ExampleThe essay Strategic Fashion Marketing talks about the actual perspectives on branding and marketing in the fashion industry on the examples of popular fashion companies Zara, Lacroix, and Prada.With the change magnitude shift towards consumer perspectives and functionality, one considers a number of successful current brands. nonpareil of the most successful brands in recent years has been Zara. Zara has been featured in major retail outlets such as Target, as wellspring as through a variety of distribution channels. Today Zara endeavors demonstrate a clear ferocity on functionality rather than artistic frills. While Zara is engaged in strong marketing efforts, this research argues that it is the design functionality that drives the success of these marketing campaigns. Perhaps the fashion house that runs the most counter to the position of the primacy of marketing is Lacroix. rule Christian Lacroix, in addition to emerging in the l ate 20th century, has steadfastly clung to design everywhere marketing standards. Lacroix himself noted, I believe I have not given into system whatever they mogul be. A Lacroix style has been born and even if it doesnt appeal to everyone, so much the better. One considers that Lacroixs designs are applicable to his own artistic voice rather than broader consumer trends. Indeed, his haute couture clothing seemed at measure to be directly at odds with the commodification of fashion. This assemblage seems to openly reject contemporary marketing standards instead more fully pursuing design artistry.