Dissertation Essay Example | Topics and Well Written Essays - 3000 words

Dissertation - Essay ExampleIn terms of age, the almost significant dowry of respondents was in the 26-35 year age bracket, with 41.3% of respondents. 40.2% of respondents were in the 36-45 year age brackets. High school respondents totaled 58.2% of respondents. 64% of the respondents were currently employed. meshing usage and online shopping Many respondents had Internet experience. 29.6% had more(prenominal) than ten years Internet experience using the internet more than ten years. Those who had experience with online shopping more than once a month reached to 42.9%. Online shopping experience 77% of respondents indicated that they faced no difficulty using the internet. To what extent is the practice session of the Internet risky 51.9% of respondents thought that the internet is sometimes is risky. 39.7% that argued that the internet is not risky at all. Tesco and Asda calculate Respondents who collect full experience in Tesco (37.8%) direct were more than those with experi ence with Asdas (28.1%). The rest of the customers did not have experience with either. Factors that affect customer confidence toward online shopping Factors that affect consumer confidence towards online shopping was limited to cardinal categories the impact of demographic factors on consumer confidence, growth, price, promotion, distribution and customer overhaul, the impact of technological issues and finally the impact of complaisant issues on customer confidence. ... In general the researcher found that Asda has overtaken Tesco in achieving customer trust. For example The instrument panel above illustrates that Asda provide high readability of accessing details. Around 60 of respondents voted for Asda in readability of information, whereas only 55 of respondents voted for Tesco. 3- Price Respondents gave an equal percentage to Asda and Tesco when asked about who provided the lowest price product. However, a later question had Asda as the high percentage at 73.1%. The res earcher designed two similar questions in different styles to turn off sensitivity when answering question. Low price and club card The majority of respondents indicated that low prices are more important to confidence than the club card. 3- Promotion Promotion was considered in relation to the extent it was a abuse to the consumer. Mobile as an annoying tool came in at the slip by with 56.2% for Asda and 55.6% for Tesco. Email was the next most annoying tool, accounting for 28.1% with Asda and 26.1% with Tesco. Finally, the post is the least annoying with Asda and Tesco both at 25%. 4- Delivery and customer service The majority of respondents found the request of payment and delivery information easy. 53% of Asdas customers support the put whereas 15.9% reject it. 49% of Tesco respondents support the point and 12.6% rejected it. The respondents were asked about several factors in delivery service that affect their behavior and confidence toward online shopping. Tesco offers mor e different method of delivery according to respondents. Asda comes in the top in Charge of delivery. The cost of delivery, as well as the correct and efficient arrival of the product was strongest with Asda. Customer Service As