Mcdonald's Marketing Campaign 2012 Research Paper

Mcdonalds Marketing Campaign 2012 - Research Paper ExampleConsumers want transparency and high gear standard of service. People want to take this as an opportunity to clarify all sorts of doubts and controversies that they have been perceive with regards to McDonalds over the years like the processing of chicken waste in the making of McNuggets etcetera. Things from beef grades to the criticise slime controversy are being questioned, and at first glance it seems as though McDonalds is going to do something radical about our concerns (Falconi, 2012).McDonalds might have achieved the intended aim behind political campaign this campaign had all questions been answered objectively. However, McDonalds has still non confirmed its plans of addressing the concerns of the consumers. Lack of addressing of the questions has made the consumers think that McDonalds is doing false advertising. legion(predicate) answers are cynical and manipulative rather than simple and straight-forward. Rat her than answering the consumers questions, McDonalds is trying to find its expression out smartly which is as frustrating for the consumers as difficult it is for McDonalds. Many answers are merely bailiwick of the questions rather than answers (Falconi, 2012). The tricky answers have even shaken the trust of those consumers who had placed confidence in McDonalds meals in the first place the campaign.Consumers are always curious to know more about a brand whether or not they are loyal to it. Any campaign that invites any question from the consumers without any restraint is bound to start because consumers tend to take benefit of the situation and come up with cheesy questions. An plaque has to establish limits someplace because if everything is made transparent, it becomes very hard to make profits. Every organization has certain secret strategies that help the organization get competitive advantage. Complete transparency slips everything over to the stakeholders and the