Humidacure Essay Example | Topics and Well Written Essays - 1500 words

Humidacure - render ExampleThe ingathering is reliable, comfortable, palatable, and effective to treat flu, cold, and cough. The aim of having a product with pleasant flavours is to enhance an added usefulness all over other competitors in the market. The product does not only focus on treatment and expands out to reach people who enjoy taking products with flavours such(prenominal) as ginger, lemon, or orange. The product is replete(p) both in consistency and quality, which is more likely to attract umpteen consumers in the market. As many people struggle to identify the best medicate that heals flue, cold, and cough, this product aims to provide consumers with adequate information on how to take the medicine and the various ways they can do to prevent the illness. With this, consumers forget be in a better position to comprehend about their illness and evaluate ways to prevent it in future. Still, there will be contacts displayed in the product, which consumers can use t o communicate to the company in pillow slip of any complication, and this will create trust and confidence of consumers on the benefits of using the product. 2.0 Situational analysis At this point, it is authorised to understand the internal and external factors that will be affecting the business as this will ladder to a better understanding of what will influence the product future. The product will be affected by the government that has a strong control over the product manufacturing activities. The company may happen some resources to ensure that the product align with the health standards of law. Secondly, economic crisis may make consumers to cut dash off their spending on medicines and instead prefer to make drinks that heal the cold. With many products in the market, near consumers may be forced to purchase other products that may be cheaper than Humidacure. It is pertinent to note that, a civilization has a strong effect on peoples perception and preferences. Natur al ingredients are among the life-and-death aspects of culture, which marketers will put into consideration. The product will contain various ingredients that help in relieving cold, flu, and cough such as ginger, lemon, and orange just to name a few. A comprehensive marketing strategy will be crucial to understand how to address the external environment of the product. Extensive training will be conducted to those manufacturing and distributing the product to keep good relations with consumers and maintain quality product that attract consumers all over regardless of various challenges that may emerge such economic crisis. Customer satisfaction will be considered as the most vital thing for the companys progress. MARKET ANALYSIS 3.0 Market Demographics The product targets adults from urban middle class segment. The reason for this group is that adults are more likely to purchase medicine than adolescents or teenagers. In most cases, parents purchase medicines for their kids. Still , this target group is most preferable in that most adults are more concern with their health and childrens health. 3.1 Market Summary The product is intended to use the combination of promotion advertisements where the focus will be placed on attracting clients to purchase the product man converting the first users of the product to frequent and potential users. To accomplish these, the product will be marketed via technology tools such as internet that will create awareness in many people. Still, this will create a strong